YLTV presents artists who all represent the future of Nordic hip hop.
With more than 50.000 followers and new music videos, interviews and freestyles every week, YLTV has grown into Scandinavias most important youtube channel for Nordic rap and hip hop. Since Marius Solberg started Young Leaders TV in 2015, the channel has had a knack for unearthing new talent, while at the same time presenting role models and legends of the scene to new audiences. They have been unapologetically eclectic in presenting different styles and many videos have sparked intense discussions on the scene. Through their work, YLTV has brought the Nordic rap scenes closer together, generating lots of new activity. While other parts of the Norwegian music scene have spent a lot of time moaning about the lack of music coverage in mainstream media, YLTV have simply done something about it and created a public sphere for nordic hip hop which the whole scene benefits from. During Oslo World, they will present three artists representing the future of nordic hip hop.
Asme is one of Swedens foremost rappers, known for his solo work as well as his participation in the duo Aden x Asme. They have made waves with songs like “Färger”, “No Mercy”, “Starta Vågen” and “Dripping” as well as cooperations with Stormzy, Dree Low and Cherrie. This year, the Göteborg based artist dropped the solo album “Tusen Flows”, the duo album “Sista 12” and the short film “12 TILL 12 Del 3” with his buddy Aden. The were awarded with the prize for group of the year at P3 Gull, “Hip hop Soul of the year” during Manifestgalan and “Music of the year” during Nöjesguidens Göteborg Awards.
In the summer of 2020, A36 from Gothenburg released his debut single “Alien”. The song became an instant hit, and has been streamed 4 million times. The title was no coincidence. A36 likes describing himself as an extraterrestrial, and it is a common thread in his music and aesthetic, which stands apart in Scandinavian hip hop, among other things because of the palpable influence from french hip hop.
During the last year, he was voted newcomer of the year by Kingsize Magazine, he has been on the cover of Spotify Top 100, he has been lauded by Swedish icons such as Zlatan Ibrahimovic and Zara Larsson, and he has reached the top of the charts in Norway and Sweden. The song “Samma Gamla Vanliga” has become a hit in all three scandinavian countries, with 33 million plays and remixes with Norwegian rapper Kamelen and Branco from Denmark.
The rapper from Ellingsrud has been in the game a long time, and is an established name in the Norwegian underground - a “rapper's rapper”. His name recognition flew through the roof when the song «Youm Wara Youm» was used in the NRK series «Skam». He has a flow matched by few others, and prefers hard hitting hip hop beats - a total package which you will hear more of in years to come. Recently, Benyoub released the banger “Flagget på brystet”, with Mo Ayn, and rumor has it that more songs are on their way. He has played at Oslo World and VårtNabolag previously, but so much happens in the world of Jonas Benyoub that we are thrilled to have him back during this year's festival.